Digital Platforms, UX/UI Design, Checkout Optimization
About this caseConfidentiality Note: For confidentiality and client privacy reasons, some company and brand names have been replaced with fictitious names.
Expertise
Digital Platforms, UX/UI Design, Checkout Optimization
The context
The e-commerce checkout scared users away halfway.
The challenge
Simplify the buying experience without losing brand personality.
Our approach
01—03
01
Streamlined checkout into 3 simple steps
02
Added trust signals and reassuring micro-texts
03
Playful animations to reinforce branding
Results
What the project changed.
01
Cart abandonment -35%
02
Sales +22% in 3 months
03
Users described the experience as smooth and fun
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