About this caseConfidentiality Note: For confidentiality and client privacy reasons, some company and brand names have been replaced with fictitious names.
Expertise
Digital Marketing, Creative Email Campaigns
The context
My client email campaigns were boring. Open rates were low and unsubscribes were growing.
The challenge
How to turn standard emails into messages customers look forward to?
Our approach
01—03
01
Created original, humorous subject lines
02
Added GIFs and playful product presentations
03
Segmented lists to personalize messages
Results
What the project changed.
01
Open rate: 18% -> 42%
02
Click rate +60%
03
Fewer unsubscribes, more repeat purchases
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