About this caseConfidentiality Note: For confidentiality and client privacy reasons, some company and brand names have been replaced with fictitious names.
Expertise
Brand Strategy, Digital & Social Marketing
Branding
The context
A small skincare brand had a loyal but tiny customer base. They wanted to scale but didn't know how to get noticed.
The challenge
How do you make a niche brand stand out in a crowded market without spending a fortune?
Our approach
01—03
01
Created a bold brand identity that was impossible to ignore
02
Built a playful social media campaign to reach new audiences
03
Leveraged micro-influencers to create buzz
Results
What the project changed.
01
+150% social media engagement
02
Viral campaign reached 50k+ potential customers
03
Brand perceived as quirky, modern, and trustworthy
KB Ayilink
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