About this caseConfidentiality Note: For confidentiality and client privacy reasons, some company and brand names have been replaced with fictitious names.
Expertise
Business Consulting, SaaS Growth Strategy
The context
PlayBoost, an innovative SaaS startup, offered a tool to gamify team productivity, but struggled to convert users into paying customers.
The challenge
How to identify conversion levers and implement an effective sales and marketing strategy to accelerate growth?
Our approach
01—04
01
Full audit of user experience and customer journey
02
Market analysis and unique positioning
03
Sales and marketing strategy tailored for SMEs
04
Team coaching on priorities and KPI tracking
Results
What the project changed.
01
First paid conversion achieved within the following month
02
Free trial sign-ups increased by 35%
03
Clear strategy for scaling and acquiring new customers
KB Ayilink
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