Social Media Strategy, Editorial Calendar, Community Management
About this caseConfidentiality Note: For confidentiality and client privacy reasons, some company and brand names have been replaced with fictitious names.
Expertise
Social Media Strategy, Editorial Calendar, Community Management
The context
Social media posts were inconsistent and unstrategic. Brand felt scattered.
The challenge
Organize content so every post reinforces brand identity and objectives.
Our approach
01—03
01
Created a monthly editorial calendar
02
Defined tone guidelines for each network
03
Trained team to maintain consistency
Results
What the project changed.
01
Instagram engagement +70%
02
Followers steadily growing
03
More intentional and professional marketing
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